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Company Overview

Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work certified company, is India’s Largest Phygital Marketplace for Pre-owned Vehicles, Equipment, and other assets. We offer value-added services and transaction solutions through our physical and digital platforms. Founded in 2011, SAMIL established India's first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, and more.

Backed by CarTrade Tech Limited and Shriram Finance Limited, we have a strong presence across India. Our network comprises over 1,500 employees dedicated to providing exceptional service and more than 135 Automalls strategically located throughout India. We conduct thousands of auction events every month via Physical (Automalls), Phygital (MySAMIL App), and digital (cartradeexchange.com & bids.samil.in) platforms. Through gold.samil.in, we also facilitate secure and transparent gold auctions for banks and financial institutions.

Beyond auctions, SAMIL offers a comprehensive suite of services to support our clients and customers throughout the pre-owned asset lifecycle. Through Adroit Auto, we provide expert inspection, valuation, and claim settlement services for pre-owned vehicles and equipment. ThePriceX offers data-driven pricing solutions for pre-owned vehicles and equipment. Augeo facilitates the auction of properties, plant & machinery, commodities, scrap, salvage, and surplus assets.

Over the years, SAMIL has facilitated over 27,50,000 customers and a full spectrum of sellers across Banks, NBFCs, Insurance Companies, OEMs & Dealers, Leasing, Rental & Aggregator Companies, Brokers, Transporters, Contractors, and End Users in their buying and selling decisions.

Shriram Automall India Limited
teamwork
Vision
To be India’s Largest Phygital platform for Pre-owned Vehicles, Equipment and Other Assets exchange, seamlessly blending physical and digital platforms nationwide. We are dedicated to offering exceptional quality in every interaction, fostering trust, and creating lasting connections with our existing and prospective valued customers.
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Mission
SAMIL is committed to achieving complete customer satisfaction and fostering continuous improvement by upholding full transparency in every transaction. This commitment builds trust, reliability, and true value for all our customers.
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Core Values
  • Transparency
  • Valuing relationships
  • Commitment with integrity
  • Building pre-owned eco-system
  • Growth-oriented innovations
  • Process driven yet agile
Who we are
BidingEvents
Established in February 2011
Transactions
An intellectual pool of 1, 500+ employees
crTransactions
Pioneering structured and technology-enabled used asset auctions pan-India

What we do

We enable the growth of India’s pre-owned vehicle and asset ecosystem by offering a wide range of used vehicles, equipment, and other assets through our physical, phygital, and digital platforms, including:

  • Commercial Vehicles
  • Passenger Vehicles
  • Construction Equipment
  • Farm Equipment
  • Three-Wheelers
  • Two-Wheelers
  • Gold
  • Property
  • Plant & Machinery
  • Commodities, Scrap, Salvage & Surplus Assets
How we do it

For professionally shaping every transaction, we at SAMIL have conceptualised a perfect blend of various bidding platforms

Our Culture
Our Awards
  
BidingEvents
2025
The CIO Collective Awards 2025

Digital Pioneer Best Transformation Initiative (Automobile) Award

BidingEvents
2025
5th Edition Excellence Awards 2025

Customer Centric Team of The Year

BidingEvents
2024
2nd CX Innovation Summit and Awards 2024

CX Innovator of The Year Award

BidingEvents
2024
3rd Annual Excellence Awards 2024

Best Omni-Channel Customer Experience Initiative in Pre-owned Automotive Industry

BidingEvents
2024
15th CX Strategy Summit and Awards 2024

Customer Experience Team of the Year Award

BidingEvents
2024
15th CX Strategy Summit and Awards 2024

CX Strategy of the Year Award

BidingEvents
2023
9th CIA World Construction & Infra Awards 2023

Best Marketplace in Pre-owned Construction Equipment Industry

BidingEvents
2023
2nd CX Excellence Awards 2023

Best use of Data Analytics and Research to Enhance CX in the pre-owned Automobile Industry

BidingEvents
2023
CX 2nd Annual Excellence Awards

Best use of Data Analytics and Research for Enhanced Customer Experience

BidingEvents
2023
9th CIA WC&I Awards 2023

Best Marketplace in Pre-owned Construction Equipment Industry

BidingEvents
2023
Technology Excellence Awards

Disruptive Technology Innovation Award in Pre-owned Automobile Industry

BidingEvents
2023
7th CSR Summit & Awards

CSR Leadership Award for SAMIL’s undeterred efforts towards CSR initiatives

BidingEvents
2023
CX 2nd Annual Excellence Awards

Best use of Data Analytics and Research for Enhanced Customer Experience

BidingEvents
2023
CFO Vision & Innovation Awards

Best Financial Customer Strategy of the Year 2023 in the Pre-owned Automobile Industry

BidingEvents
2023
Ambassador of Green Planet Awards

Exemplary contributions to Save Environment and to keep our Planet Green

BidingEvents
2022
North India Best Employer Brand Awards

Best Employer Brand Award for Holistic Solutions and Customer Service

BidingEvents
2022
CX Strategy Summit & Awards

CX Technology Implementation of the year Award

BidingEvents
2022
Business Leadership Awards

Company of the Year Award in pre-owned Automobile Industry

BidingEvents
2022
CX Excellence Awards

Best use of Data Analytics in Business Intelligence

BidingEvents
2022
World Records India

Biggest Auction of the year on 26th February 2022

BidingEvents
2022
International Service Pride Awards

Best Online Marketplace for pre-owned Vehicles & Equipment

BidingEvents
2022
Business Tycoon Awards

Most Trusted Marketplace for pre-owned Vehicles and Equipment in India

BidingEvents
2021
Asia Feather Awards

Best-in-Class pre-owned Vehicles & Equipment Auction Company

BidingEvents
2021
Nationwide Awards

Best Innovation (Phygital) in Automobile Industry

BidingEvents
2021
Nationwide Awards

Excellence in pre-owned Automobile Industry

BidingEvents
2020
CIA World Builders & Building Materials Awards

Best pre-owned Commercial Vehicles Company

BidingEvents
2019
Delhi Best Employer Brand Awards

Best Employer Brand Award for best-in-industry Transparent Process

BidingEvents
2018
CIA World Construction and Infra Awards

Best Service Provider in pre-owned Commercial Vehicles Industry

BidingEvents
2018
Employee Engagement Leadership Awards

Best Employee Engagement in Service Sector

BidingEvents
2017
Leaders Awards

Fastest Growing Brand for pre-owned Vehicles of the Year

BidingEvents
2017
Delhi Best Employer Brand Awards

Best Employer Brand Award for AA+ Rating from CRISIL

BidingEvents
2017
Limca Book of Records

Highest number of Bidding events in a single day

BidingEvents
2017
Limca Book of Records

Largest Acquisition & Disposal platform in India for FY 2015-16

BidingEvents
2017
Indian Brand Convention BAM Awards

India's most Trusted Brand in pre-owned Automotive Industry

BidingEvents
2017
CIA World Builders & Infra Awards

Best Service Provider of the Year 2017

BidingEvents
2016
Limca Book of Records

Highest number of Online Bidding events in FY 2014-15

BidingEvents
2016
Limca Book of Records

Highest number of Physical Bidding events in FY 2014-15

BidingEvents
2016
Indian Brand Convention BAM Awards

Best online Marketplace in Bidding Platform for pre-owned vehicles

BidingEvents
2016
Disruptive Tech and Innovation Awards

Best Disruptive Innovation of the Year in Automotive Industry

BidingEvents
2016
Transportation Leadership Awards

Fleet Enabler of the Year 2016

BidingEvents
2016
Transportation Leadership Awards

Excellence in Customer Care

BidingEvents
2015
Transportation Leadership Awards

Innovation in Transportation

BidingEvents
2015
Transportation Leadership Awards

Fleet Enabler of the Year 2015

BidingEvents
2012
Apollo Commercial Vehicles Awards

Fleet Enabler of the Year 2012

  
history
History of SAMIL

The inception of Shriram Automall India Limited (SAMIL) dates back to February, 2011 in the quest of providing well-structured bidding platforms for the acquisition or disposal of preowned vehicles and equipment. From a single Automall in Chennai in 2011 to a thriving network of 135+ Automalls across India, SAMIL has redefined pre-owned vehicles, equipment, and other asset transactions. SAMIL as the company seamlessly connect buyers and sellers for transparent and hassle-free auctions. SAMIL emerges from Shriram Finance Limited (SFL), which is India’s largest Small Business Finance Company.

Know More
Testimonial
What our Clients/Partners think about us?
Profile
Mukesh Keshri
Business Partner, West Bengal

Mukesh Keshri from West Bengal has been associated with Shriram Automall for nearly 8 years. He appreciates the smooth and hassle-free process of buying and selling vehicles. Mukesh is particularly impressed with the timely sales and deposits, which he considers one of the key strengths of the service. He highly recommends Shriram Automall for its excellent customer service and reliability.

Profile
Mr. Jaswinder Baksh
Deputy Vice President, Tata Capital

 

I was amazed to see the price of our pre- owned vehicles and equipment going beyond our expectations through SAMIL. Due to a perfect mix of its various bidding platforms, we prefer SAMIL as a one-stop solution to our needs.

Profile
Mr. R. Nandagopal
CEO, Greaves Cotton Limited

 

In the volatile business scenario of today, every business is looking at innovative and non- conventional customer outreach methods. Working with SAMIL has been an effective route for us to connect and engage with a new set of potential customers......

Profile
Mr. Subhash Kedia
Director, Shakti Commodities Pvt. Ltd

 

An association with SAMIL’s bidding platforms has always earned a best price for our equipment. According to me, this method of disposing pre- owned equipment is highly effective as it attracts a large number of audiences through SAMIL.

Profile
Javed Khan
Business Partner, Faridabad

Javed Khan from Faridabad, Haryana, has been associated with Shriram Automall for the past 15 years and regularly buys and sells vehicles through the platform. He appreciates the excellent and prompt response from the SAMIL team, describing the staff as consistently helpful and supportive. Based on his long-standing experience, he strongly recommends new customers to explore and benefit from Shriram Automall’s services.

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Profile
Dharmaseelan
Business Partner, Coimbatore

Dharmaseelan from Coimbatore, Tamil Nadu regularly visits Shriram Automall as it offers a comprehensive range of pre-owned vehicles, from two-wheelers to four-wheelers, with options across all segments. He has successfully closed several large vehicle deals with strong profitability and values the excellent service provided by the SAMIL team. He describes the staff as friendly, supportive, and well-guided, ensuring a transparent and trustworthy business experience.

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Profile
Mohd. Shiraz Khan
Business Partner, Meerut

Mohd. Shiraz Khan from Meerut, Uttar Pradesh, has been associated with Shriram Automall for the past 15 years and has been purchasing vehicles from various Automalls across the country. He consistently enjoys a great experience and appreciates the excellent service provided by SAMIL. He also commends the team for being extremely supportive and expresses high satisfaction with the overall service quality.

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Profile
Pradeep Kumar
Business Partner, Rajasthan

Pradeep Kumar from Sanwalpura, Rajasthan, has been associated with SAMIL for the past 3–4 years. He values the genuine pricing offered at Shriram Automall, noting that customers can find cars suitable for family use, transportation, or business needs at very competitive rates. He also appreciates the cooperative and helpful staff, and highlights the advantage of being able to test vehicles before purchase, something he finds lacking at many other yards and marketplaces.

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Profile
Santosh Kumar Upadhyay
Business Partner, Varanasi

Santosh Kumar Upadhyay from Varanasi, Uttar Pradesh, has been associated with Shriram Automall for the past five years and has purchased multiple vehicles during this period. He describes his overall experience with SAMIL as excellent, highlighting the consistent value and opportunities the platform offers. Having made good profits through his association, he looks forward to continuing this long-term relationship with Shriram Automall.

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Profile
Pankaj Sharma
Business Partner, Karnal

Pankaj Sharma from Karnal, Haryana, has been associated with Shriram Automall for the past 5–6 years. He appreciates the professionalism of the SAMIL team and the seamless experience offered at every visit. So engaging and dependable is the process that he almost always ends up purchasing one or another vehicle whenever he visits the Automall, making SAMIL his trusted destination for pre-owned vehicles.

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Profile
Umesh Kumar Baral
Business Partner, Jagatpur

Umesh Kumar Baral from Jagatpur, Cuttack has been associated with Shriram Automall for the past 4–5 years. He is highly satisfied with the staff’s professionalism, excellent customer service, and efficient finance system. Dealing in all kinds of vehicles, he finds the experience at SAMIL truly impressive and reliable.

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Profile
Sanjay Verma
Business Partner, Palwal

Sanjay Verma from Palwal, Haryana shares that his experience with Shriram Automall was very impressive. He purchased a car and was highly satisfied with the services provided. He found the staff to be extremely cooperative and supportive throughout the process.

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Profile
Rajiv Kumar
Business Partner, Faridabad

Rajiv Kumar from Faridabad was highly impressed with how the team at Shriram Automall guided him throughout the process, making the bidding experience smooth and hassle-free. He found the overall experience excellent. According to him, the vehicle stock was impressive, with options in great condition.

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Profile
Naushad Alam
Business Partner, Kolkata

Naushad Alam from Kolkata has been associated with Shriram Automall since 2018 and is highly impressed by the transparency in the auction process. He praises the cooperative nature of the SAMIL staff at every level. He also highlights the cleanliness and hygiene maintained across the Automalls. His experience has been consistently positive and trustworthy.

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Profile
Komal Kumbani
Business Partner, Yelehanka

Komal Kumbani from Yelahanka, Bangalore visited Shriram Automall to purchase a two-wheeler and found the perfect fit for her needs. She shares that SAMIL has a very good collection to choose from. Her overall experience was smooth and satisfying. She is happy with the service and variety offered.

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Profile
Haneef
Business Partner, Rudrapur

Mohd Haneef from Rudrapur shares that his association with Shriram Automall has been highly profitable. He appreciates the staff for being great, highly cooperative, and always helpful. His overall experience has been excellent. He urges more people to connect with SAMIL for smooth and rewarding transactions.

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Profile
Ajaib Singh
Business Partner, Shimla

Ajaib Singh from Shimla has been associated with Shriram Automall for the past 10 years, during which he has both sold and purchased vehicles. He appreciates the well-organized system of the company and finds the staff’s behaviour truly commendable. His experience has been consistently positive, and he looks forward to continuing this strong association.

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Profile
Vikram Choudhary
Business Partner, Jaipur

Vikram Choudhary from Jaipur has been associated with Shriram Automall for a year and shares that his experience has been great. He appreciates the company’s prompt response and the cooperative nature of the staff. He encourages customers to buy and sell used vehicles and equipment through SAMIL. According to him, it's a reliable platform for smooth transactions.

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Profile
Shivraj Singh
Business Partner, Jaipur

Shivraj Singh from Jaipur has been associated with Shriram Automall for the past 11–12 years, during which he has bought and sold many cars. He shares that he has gained great profits and business through this association. He finds the team highly cooperative and the deals offered by SAMIL to be the best. He encourages everyone to connect with SAMIL for smooth services and trusted transactions.

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Profile
Shalimmod Jamil Momin
Business Partner, Nashik

Shalimmod Jamil Momin from Nashik has been doing business with Shriram Automall for the past 12 years. He has purchased around 4,000 to 5,000 cars and has always been satisfied with the experience. He appreciates the prompt response and support from the staff. With SAMIL, he has successfully grown his business over the years.

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Profile
Joginder
Business Partner, Faridabad

Joginder from Faridabad has been associated with Shriram Automall for the past 9 years. He shares that he received complete support and funding assistance from SAMIL at every step. With proper documentation and timely help, his experience has always been smooth. He values the strong relationship built over the years and calls it the best experience.

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Profile
Hitesh
Business Partner, Chhindwara

Hitesh from Chhindwara visited Shriram Automall for the second time and is once again going home with a car. He finds the bidding process good and unique, offering a satisfying experience. He appreciates the smooth operations and transparent dealings. Hitesh is already looking forward to his next visit.

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Profile
Rahul Kumar Yadav
Business Partner, Gurgaon

Rahul Kumar Yadav from Gurgaon shares that his experience with Shriram Automall was amazing. He found the registration process smooth and the bidding process highly satisfactory. He was impressed with the attractive pricing. According to him, Shriram Automall is the best and most genuine marketplace.

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Profile
Pankaj Sharma
Business Partner, Faridabad

Pankaj Sharma from Faridabad has been associated with Shriram Automall for over four years. He appreciates the cooperative nature of the staff and the seamless experience. He highlights the complete transparency in the bidding process. According to him, there are no hidden agendas—everything is clearly presented.

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Profile
Rahul Gupta
Business Partner, Faridabad

Rahul Gupta from Faridabad purchased a Range Rover at Shriram Automall Faridabad and described his overall experience as splendid. He was highly impressed with the top-notch services provided by Shriram Automall throughout the bidding process.

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Profile
Satyam Pandey
Business Partner, Faridabad

Satyam Pandey from Faridabad discovered several well-maintained cars at reasonable prices at Shriram Automall. He found the staff to be highly supportive and had an amazing experience at the auction. The customer service met all his expectations, and he was especially pleased with the smooth RC transfer process and the efficient handling of other documentation.

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Profile
Ayush
Business Partner, Faridabad

Ayush from Faridabad had a great bidding experience at Shriram Automall. He found the staff to be supportive and truly enjoyed the entire process. He appreciates the hassle-free experience and confidently recommends Shriram Automall to others.

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Profile
Ram Kumar
Business Partner, Chennai

Ram Kumar from Chennai has been associated with SAMIL for the past four years. He regularly purchases quality carriers like the Tata Ace and has now developed an interest in passenger vehicles as well. He is pleased with the overall services and finds all the arrangements to be well-organized and satisfactory. He highly recommends Shriram Automall for good quality vehicle and orderly vehicle transactions.

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Profile
Yashpal
Business Partner, Faridabad

Yashpal from Faridabad bought his first vehicle from Shriram Automall in 2017, and since then, his overall experience has been consistently positive. He appreciates the team's prompt assistance and the quality of vehicles available, often ending up purchasing a car with every visit. Yashpal values the transparency of the process, highlighting how the staff always welcome him to inspect the vehicles firsthand. He also commends the team for efficiently handling all the necessary paperwork and formalities.

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Profile
Dhara Singh
Business Partner, Faridabad

Dhara Singh from Ballabhgarh, Faridabad is highly impressed with the excellent service at Shriram Automall. Having purchased multiple vehicles, he expresses his gratitude to the staff for their consistent support and assistance throughout the auction process.

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Profile
Joginder Singh
Business Partner, Gurgaon

Joginder Singh from Gurgaon, Haryana was impressed by the wide range of inventory and the quality of services at Shriram Automall. He appreciated the organized approach to the sale and purchase of used vehicles, and found the bidding event to be a refreshing and unique experience. He recommends Shriram Automall to anyone in search of pre-owned vehicles.

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Profile
Alam
Business Partner, Ghaziabad

Mohd Alam from Ghaziabad has been a regular visitor to Shriram Automall and is thoroughly impressed by the quality of service provided. He consistently finds well-maintained vehicles that suit his budget and needs. Mohd Alam highly recommends Shriram Automall to anyone looking for reliable and affordable used vehicles.

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Profile
Arif
Business Partner, Palwal

Arif from Palwal has visited Shriram Automall on several occasions and consistently found the vehicles to be in good condition. Having made multiple purchases, he confidently recommends Shriram Automall to anyone looking for quality pre-owned vehicles.

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Profile
Deepak Kumar
Business Partner, Delhi

Deepak Kumar from Delhi has been a regular bidder at Shriram Automall auctions. His experience has always been delightful because of good quality vehicles. Deepak speaks highly of Shriram Automall due to the exceptional value that never fails customer expectations.

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Profile
Ram Avtar
Business Partner, Jhajjar

Ram Avtar from Jhajjar, Haryana has been participating in vehicle auctions at Shriram Automall for quite some time. He praises the staff for their dedicated efforts to ensure customer satisfaction and elevate the overall experience. Ram wholeheartedly recommends Shriram Automall to others.

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Profile
Ashish Mittal
Business Partner, Gurgaon

Ashish Mittal from Gurgaon, Haryana has been purchasing and selling vehicles with SAMIL for 3-4 years. He is extremely satisfied with the services, and reasonable prices of the vehicles. The wide range of options is particularly impressive for him. Ashish has never encountered any problems related to payments; hence he highly recommends Shriram Automall for best transaction experience.

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Profile
Syed Bhai
Business Partner, Maharashtra

Syed Bhai from Maharashtra recently purchased a vehicle from Shriram Automall Kopargaon and was highly impressed with the exceptional customer service and reasonable prices. He appreciated the transparency throughout the process, with no hidden terms or surprises. Syed Bhai highly recommends Shriram Automall Kopargaon for anyone seeking a trustworthy and smooth vehicle buying experience.

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Profile
Ms. Pallavi Patil
Business Partner, Mumbai

Mrs Pallavi Patil is a used car dealer located in Mumbai. Her company deals in buying and selling of used cars. She has chosen Shriram Automall India Limited (SAMIL) to procure her inventory of good condition cars and SUVs from Panvel Automall. She is among the oldest customers of SAMIL and continues to grow with our services.

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Profile
Mr. Sudhir Vaid
Business Partner, Gurgaon

Mr Sudhir Vaid is the owner of Bhanu Motors which deals in used cars in the city of Gurg aon. To grow his business, he has turned to Shriram Automall India Limited (SAMIL) where he was able to sell most of his inventory of used cars and achieved his company’s targets with ease . Since his first stint, he is doing successful business with SAMIL and growing his brand presence in the city.

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Profile
Mr. Ajeet Pal Singh
Business Partner, Delhi NCR

Mr. Ajeet Pal Singh is a used commercial vehicle dealer from Delhi NCR region and runs a successfulbusinessthatdealswithusedtrucks,pickupsandothergoodscarriers.Heturnedto Shriram Automall India Limited (SAMIL) for bulk purchases of used commercial vehicles at fair value and managed to take his business to new heights.

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Profile
Mr. Mahesh
Business Partner, Ramachandrapuram

Mr. Mahesh belongs to Ramachandrapuram in East Godavari District and runs a used farm equipment business in the region. He frequently participates in Vijayawada and Rajahmundry Automalls for his needs of used farm equipment. He has chosen Shriram Automall India Limited (SAMIL). He is committed to staying associated with Shriram Automall India Limited (SAMIL).

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Profile
Mr. Naushad Alam
Business Partner, Kolkata

Naushad Alam is a used vehicle dealer located in Kolkata. He has chosen Shriram Automall India Limited (SAMIL) as his priority for all his used vehicle needs. Through his frequent participation in the vehicle auctions, he can get good inventory of vehicles that make his business successful in the region.

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Profile
Ms. Komal
Business Partner, Bangalore

Komal is an end user and found her growing requirement for a two -wheeler for her personal use. She participated in an auction event organised by Shriram Automall India Limited (SAMIL) at Yelahanka Automall and bid for a two-wheeler.

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Meet The Management
We Are A Bunch Of Hard Working Team
Non-Executive and Non-Independent Director, Shriram Automall India Limited & Executive Director and Chief Financial Officer, CarTrade Tech Limited
Aneesha Bhandary
Chairperson, Non-Executive and Non-Independent

Mrs. Aneesha Bhandary is Executive Director and Chief Financial Officer of CarTrade Tech Limited. She has joined CarWale in 2015. She has been instrumental in taking the Company Public. She had a 9-year stint with S. R. Batliboi & Co. LLP (Ernst & Young) as a Statutory auditor and has over 15 years of experience in the field of Finance....Read More

CEO of Shriram Automall India Limited
Sameer Malhotra
Chief Executive Officer and Whole Time Director

Mr. Sameer Malhotra pursued his graduation from the University of Delhi and later joined the Institute of Cost and Work Accounts of India (ICWA). He further completed his post-graduation in Financial Management from Sardar Patel College of Communication and Management. Before establishing Shriram Automall India Limited, Mr. Sameer worked for over 5 years as the Country Manager and Director, Asia Subcontinent, for Ritchie Bros. Auctioneers (RBA). He also has a decade-long experience in heading several divisions of SREI Infrastructure Finance Limited (SREI), India’s largest finance and rental group focused on infrastructure equipment as Sr. Vice President. Sameer’s strong acumen in strategic analysis and focused management has contributed immensely to the business expansion of Shriram Automall India Limited, Ritchie Bros. Auctioneers and SREI Infrastructure Finance Limited....Read More

Independent Director, Shriram Automall India Limited (SAMIL) & CarTrade Tech Limited (CTT)
Vivek Gul Asrani
Non-Executive Independent Director

Vivek Gul Asrani is an Independent Director of our Company. He is a Science Graduate from St. Xavier’s College and has also done LLB. He has over 26+ years of experience in setting up distribution networks, organizational systems, manufacturing systems and overall people and process management. He is currently associated with Kamyo Fastener Company and Kamyo Industries both of which are partnerships....Read More

Independent Director, Shriram Automall India Limited (SAMIL) & CarTrade Tech Limited (CTT)
Steven Greenfield
Non-Executive Independent Director

Steven Greenfield is an Independent Director of our Company. He has more than 25 years of experience in the automotive technology space. He started his career in 1999 selling software to car dealers and has overseen more than $1 billion in automotive technology acquisitions. Mr. Steve served as TrueCar’s Senior Vice President of Strategy and Business Development, and AutoTrader.com’s Vice President of Product Management and Business Development, overseeing the acquisitions of vAuto, Kelley Blue Book, HomeNet Automotive, VinSolutions, and Dealer Science. Earlier in his career, Steve served as Manheim’s Director of International Development, spearheading Manheim’s overseas investments, including establishing new joint ventures in Dubai, Istanbul and Beijing....Read More

Executive Vice-Chairman, Shriram Finance Limited (SFL)
Umesh Govind Revankar
Non-Executive – Non - Independent Director

Mr. Umesh Govind Revankar holds a bachelor’s degree in business management from Mangalore University and a master of business administration (MBA) in finance. He is Executive Vice Chairman of Shriram Finance Limited (formerly Known as Shriram Transport Finance Company Limited). He attended the Advanced Management Program at Harvard Business School. Mr. Revankar started his career with the Shriram Group as an executive trainee in 1987. He has been associated with the Shriram Group for the last 36 years and has extensive experience in the financial services industry. During his stint with the Shriram Group, he has shouldered various responsibilities and worked in several key roles of business operations....Read More

Chairman, Managing Director and Chief Executive Officer, CarTrade Tech Limited
Vinay Vinod Sanghi
Non-Executive – Non - Independent Director

Mr. Vinay Vinod Sanghi is the Chairman and Managing Director of CarTrade Tech Limited (CTT). He is the Founder of Cartrade and Carwale. He holds a bachelor’s degree in commerce from the University of Bombay. Mr. Vinay is the founder and the driving force of CarTrade Tech since its inception in 2009. He has been instrumental in building the vision of the Company and taking it from a start-up to a leading automotive marketplace. With more than three decades in the ecosystem, Vinay has established a standard of excellence in the auto industry. Previously, he was employed with Mahindra First Choice Wheels Ltd. Currently also serving as an Independent Director of HDFC Ergo General Insurance Company Ltd....Read More

Non-Executive and Non-Independent Director, Shriram Automall India Limited & Chief Product Officer – Group
Akshay Shankar
Non-Executive – Non - Independent Director

Mr. Akshay Shankar is Chief Product Officer of Cartrade Tech Limited (CTT) Group. He holds a master’s degree in science (with honours) from the University of Twente, Netherlands. He has 15+ years of experience in product management. Akshay Shankar started his career at ABN AMRO Central Enterprise Services Private Limited. He was one of the first directors of Nassau IT Services Private Limited, erstwhile owner of the CarTradeIndia.com portal in 2007. He joined CTT on August 1, 2009, as a product manager and has held technology and product leadership roles since then. Akshay was promoted to the position of Chief Product Officer –CTT Group (CPO) on October 1, 2020....Read More

Non-Executive and Non-Independent Director, Shriram Automall India Limited & Chief Strategy Officer – Group
Varun Sanghi
Non-Executive Non-Independent Director

Varun Sanghi heads CarTrade Ventures. He obtained a Bachelor's degree in Management with a specialization in Finance from the University of Mumbai. Varun has been a part of CarTrade Tech for the past seven years, beginning his journey as a product manager. During his tenure, he led the acquisition of OLX India, incubated CarTrade Infotech and also worked on multiple other projects. Varun has also been featured in Forbes India's 30 Under 30 Class of 2024....Read More

Sunder Subramanian
Non-Executive Non-Independent Director

Mr. Sunder Subramanian is a Non - Executive non-Independent Director of our Company. Mr. Sunder holds the position of Joint Managing Director (Non-Board) at Shriram Finance Ltd. (SFL). In his current capacity, Mr. Sunder oversees critical functions vital to the company’s success, including Finance & Accounts, MIS, HR, Compliance, Governance, Planning and Budgeting, Taxation and Corporate Strategy. He regularly interacts with the Regulators, Auditors, Bankers, Investors etc. Mr. Sunder brings over three decades of profound experience and expertise in Finance & Accounts. He began his career with the Shriram Group in December 1991. A qualified Cost Accountant, Mr. Sunder holds a Bachelor’s Degree in Commerce from University of Madras. He currently heads the CFO committee of Finance Industry Development Council (FIDC)....Read More

Praveen Kumar Gutti
Chief Executive Officer – CarTrade Exchange

Mr. Praveen Kumar Gutti is the Chief Executive Officer of CarTrade Exchange (CTE), a part of the Shriram Automall India Limited (SAMIL) Group. With over 25 years of experience across the pre-owned automobile ecosystem, digital automotive platforms and enterprise business scaling, he leads CTE’s strategic growth roadmap and business transformation initiatives. In his current role, he oversees the Online and Physical Banks and NBFC business, the Insurance vertical, and the BMT (Buyer Marketing Team) division, driving integrated business performance, strengthening partner engagement and expanding CTE’s national footprint. Before joining the SAMIL Group, he was associated with Mahindra First Choice for over 15 years, most recently serving as Chief Growth Officer, where he played a pivotal role in scaling digital solutions, forging strategic partnerships and building customer-centric service models. Known for his visionary outlook, collaborative leadership style and sharp market foresight, he has earned a strong reputation for driving organisational growth through innovation and operational excellence. He continues to steer CarTrade Exchange towards enhanced market leadership, technology-led evolution and sustained value creation for stakeholders....Read More

Nitesh Jayesh Chinoy
Chief Executive Officer - Adroit Inspection Services

Mr. Nitesh Jayesh Chinoy is the Chief Executive Officer of Adroit Inspection Services, where he leads the core business verticals of Inspection, Valuation and Claims, driving operational excellence, business growth and customer-focused service delivery. With over 16 years of leadership experience across automobile services and allied industries, he has built a strong reputation for strategic thinking, structured execution and transformative business outcomes. He brings deep expertise in developing and scaling B2B platforms within auction, inspection and procurement ecosystems, supported by a strong understanding of market dynamics, client needs and operational efficiency. Over the course of his career, he has been associated with organisations such as eBay Motors India Pvt. Ltd., MXC Solutions India Pvt. Ltd. (CarTrade Tech), Mahindra First Choice Wheels Ltd. and DriveX Mobility Pvt. Ltd., contributing to enhanced business performance and stronger customer engagement. His professional strengths span business development, operational leadership, performance management, and strategic expansion. Known for his visionary outlook and results-driven approach, he continues to steer Adroit towards sustained growth, innovation, and strengthened industry positioning, focused on long-term value creation....Read More

Chief Operating Officer
J.V. Sudhakar
Chief Operating Officer - SAMIL

Mr. J.V. Sudhakar is the Chief Operating Officer of Shriram Automall India Limited (SAMIL). A Mechanical Engineer with a PGDBM/MBA in Marketing and Finance, he has been associated with the Shriram Group for over 24 years, building deep expertise across commercial vehicle loans, credit, recovery, and business operations. In his current role, he oversees key verticals including Operations, Group, Retail, Customer Demand, Technology, Customer Service, and Marketing, driving seamless coordination, operational consistency, and performance excellence across multiple business channels. Over the past 14 years with SAMIL, he has played a pivotal role in strengthening pan-India Automall operations, managing large-scale physical bidding events, and enhancing business scalability through structured process improvements. His strategic leadership has significantly contributed to SAMIL’s nationwide growth and operational efficiency. Recognised for his performance and leadership, he has received the Innovator of the Year (2016) and Employee of the Year (2021) awards. His core strengths span operations management, process design, business planning, and customer-focused execution, positioning him as a key driver of SAMIL’s sustained progress and market leadership....Read More

Chief Sales Officer, CarTradeExchange
Phalguni Hari Pillai
Chief Sales Officer - CarTradeExchange

Ms. Phalguni Hari Pillai is the Chief Sales Officer for SAMIL Physical at Shriram Automall India Limited (SAMIL), where she leads growth across the Auto, OEM, Parking Business, Gold and Property Auction verticals. In her current role, she drives strategic expansion, strengthens market presence and ensures operational excellence across SAMIL’s physical business segments. With over 12 years of association with the Shriram Group, she began her journey as a Sales Executive and steadily advanced to senior leadership, reflecting her strong business acumen, perseverance and ability to inspire high-performing teams. Academically, she holds a Postgraduate Diploma in Sales & Marketing and has completed the Business Development and General Management Programme from IIM Lucknow. Her overall professional experience spans more than 22 years across Health & Fitness, Food & Beverage, Media Publication and the Automobile Auction industry. She has earned recognition through notable awards including Employee of the Year (2016), Innovator of the Year (2021), and SAMIL Employee of the Year (2024–25). Known for her customer-centric approach, people-first leadership and determined work ethic, she is regarded as a focused and growth-driven professional....Read More

Chief Financial Officer
Vineet Anand
Chief Financial Officer - SAMIL

Mr. Vineet Anand is the Chief Financial Officer of Shriram Automall India Limited (SAMIL). He holds a Bachelor’s degree in Commerce from the University of Delhi and is an Associate Member of the Institute of Chartered Accountants of India. With over 34 years of professional experience, he brings deep expertise in financial management, strategic planning, governance and organisational development. In his current role, he oversees key functions including Accounts, Legal, Company Secretary, Finance and HRD, ensuring strong financial discipline, regulatory compliance, prudent capital utilisation and the strengthening of organisational capabilities. His core strength lies in developing financial strategies that support sustainable growth, profitability and long-term value creation. Prior to joining SAMIL, he held senior leadership positions at CJ Darcl Logistics Limited, Subros Group and Surya Roshni Limited, where he played a significant role in banking and investor relations, private equity engagement, strategic equity planning, public fundraising initiatives and governance frameworks. A strategic and collaborative financial leader, he continues to reinforce SAMIL’s financial stability, operational resilience and institutional growth trajectory....Read More

CEO, Adroit Auto
Jyoti Jain
Chief Encouragement Officer - SAMIL

Ms. Jyoti Jain is the Chief Encouragement Officer at Shriram Automall India Limited (SAMIL), where she is responsible for driving Physical Demand across the organisation. With over 20 years of professional experience, including more than 14 years with the SAMIL Group, she has built a strong track record across diverse leadership roles. Her career spans the Transport, Automobile, Information Technology, Education and Real Estate sectors, reflecting her versatility and cross-functional expertise. She brings deep capabilities in Business Development, Marketing Strategy, Brand Building, Customer Relationship Management, HR, Operations, IT Product Development and Business Innovation. She holds a Postgraduate degree in Marketing and General Management from IIM Lucknow. She has received several recognitions, including the Women Achiever Award (2016), Innovation in Branding & Marketing Award (2016) and was named among the 100 Influential Marketers (2015), highlighting her impact in the male-dominated pre-owned automobile industry. Under her output-driven leadership, the Marketing Team won Best Team Support Function of the Year in 2014 and 2018. Individually, she has been honoured with Employee of the Year (2015), Innovator of the Year (2020), and most recently, SAMIL Employee of the Year (2023–24), reinforcing her reputation as a people-first, result-oriented leader....Read More

Chief Accounting Officer
Kalyan K Malla
Chief Accounting Officer - SAMIL

Mr. Kalyan Kumar Malla is the Chief Accounting Officer of the SAMIL Group. A seasoned finance professional with over 29 years of experience, he has been associated with the Group since 2001 and brings deep expertise in accounts management, administration, business analysis, and audits. In his current role, he plays a key role in strengthening financial processes through effective process design, cost optimisation, and IT system upgradation. His contributions have been widely recognised with honours including Employee of the Year (2012), Innovator of the Year (2016), and Best Team Support Function awards in 2015 and 2017, and SAMIL Best Support Team (2024–25, while his team was awarded Team of the Year (2022). He holds a diploma in General Management from IIM Lucknow and has completed CMA Inter (2001), positioning him as a strong enabler of financial discipline and operational efficiency within the organisation....Read More

Chief Technology Officer
Manish Panjwani
Chief Technology Officer - SAMIL

Mr. Manish Panjwani is the Chief Technology Officer at Shriram Automall India Limited (SAMIL). A technology leader by passion and a digital native, he brings deep expertise in building award-winning products and scaling high-performance technology organisations. Over the course of his career, he has led globally recognised technology initiatives for blue-chip clients including Canon, Learning.com and Pearson. With leadership experience spanning fintech and edtech as a CEO, and over the past five years as CTO within the SAMIL Group, he has been instrumental in driving technology-led business growth and digital innovation. He was recognised with the Employee of the Year (2022) award for his contribution to the organisation. In addition to his corporate role, he is a writer and speaker on Artificial Intelligence, Data Science, Cybersecurity, Blockchain, Metaverse, Digital-first ecosystems, Super Apps and AutoTech, and actively mentors’ students and leaders across Tier-1 technology institutions in India....Read More

Chief Experience Officer
Vibha Sarin Prabhakar
Chief Experience Officer - SAMIL

Ms. Vibha Sarin Prabhakar is the Chief Experience Officer at Shriram Automall India Limited (SAMIL). In her current role, she leads Customer Service, Engagement and Retention, along with Branding and Marketing initiatives across all SAMIL Group companies. With over 24 years of global experience, she brings deep expertise in organisational transformation through innovative business development, leadership of offline and digital operations, customer experience, digital marketing, media and partner relationship management. She has worked with leading multinational and Indian organisations in India and overseas, including GE, Convergys, ICICI Bank, ABN AMRO, Royal Bank of Scotland, MMTC-PAMP and eJOHRI. She has undertaken advanced executive education at London Business School, Wharton (USA), IMD (Switzerland) and INSEAD (France). A sought-after TEDx and keynote speaker, she is a regular contributor at industry forums and panel discussions. She has been recognised with prestigious honours including Global CX Top 100, Women CX Leader of the Year (2024) and Woman Achiever of the Year for her significant contributions to customer experience. Under her leadership, the Customer Service function was awarded Best Support Team of the Year (2023), followed by Best Support Team of the Year (2024) for Marketing and Branding....Read More

ZBH, Bangalore Zone
M Prashanth Shetty
Zonal Business Head, Bangalore Zone

Mr. M. Prashanth Shetty is the Zonal Business Head for the Bangalore Zone at Shriram Automall India Limited (SAMIL). With over 23 years of association with the Shriram Group, having joined the organisation in 2002, he brings extensive experience in managing people, operations and multi-location businesses. In his current role, he leads business and operational performance across the Bangalore, Hubli, Kerala and Mysore regions, with a strong focus on strategic execution, growth acceleration and sustained profitability of the zone. Known for his structured approach and people leadership capabilities, he has consistently delivered strong regional performance outcomes. His contributions have been recognised with the SAMIL Promising Region of the Year – Mangalore Region (2017–18), Best State Product Head Award (2021), and, most recently, SAMIL Employee of the Year (2024–25), underscoring his impact as a result-driven and trusted business leader....Read More

ZBH, Chennai Zone
S Senthil Kumar
Zonal Business Head, Chennai Zone

Mr. S. Senthil Kumar is the Zonal Business Head for the Chennai Zone at Shriram Automall India Limited (SAMIL). A Mechanical Engineer with over 27 years of experience in the automobile industry, he has worked with reputed organisations including TVS and has been associated with the Shriram Group through Shriram Transport Finance Company before joining Shriram Automall in 2012. He holds a Diploma in General Management from IIM Lucknow and brings strong techno-commercial expertise to his role. In his current position, he leads business and operational performance across the Chennai, Coimbatore and Madurai regions, while also managing pan-India accounts for clients headquartered in Chennai. His leadership journey at SAMIL includes progression from Head of the New Look and Yard Team to Zonal Business Head, reflecting his consistent performance and operational depth. He has been recognised with the Best Technical Team Award (2015), Innovator of the Year (2016), and Employee of the Year (2019) awards. Known for his hands-on leadership style, adaptability to new technology, and strong understanding of automotive sales, he continues to drive sustainable growth and operational excellence within the zone....Read More

ZBH, Delhi Zone
Subhash Kumar Rana
Zonal Business Head, Delhi Zone

Mr. Subhash Kumar Rana is the Zonal Business Head for the Delhi Zone at Shriram Automall India Limited (SAMIL). With over 31 years of professional experience, he began his career in 1992 with the Reserve Bank of India under the New Delhi Staff Cooperative Thrift and Credit Department, before joining the Shriram Group in 1994 as an Accounts Officer at Shriram Transport Finance Company. He joined Shriram Automall in 2012 as Regional Head for Chandigarh, Punjab, and J&K and has since played a pivotal role in driving regional growth. In his current role, he oversees the overall business performance of the Delhi Zone, including physical and online bidding events, corporate client management, and profitability across Delhi NCR, Haryana/Punjab, HP/J&K, Jaipur, and Jodhpur. His commitment and execution strength have significantly contributed to organisational expansion, including the successful launch of six Automalls within a span of one and a half years. His leadership has been recognised with the SAMIL Promising Region of the Year Award (2016), Innovator of the Year (2019), and Employee of the Year (2022) awards. Known for his result-oriented mindset and strong people leadership, he continues to drive sustained growth through focused sales execution and effective team management....Read More

ZBH, Hyderabad Zone
Rajasekhar K
Zonal Business Head, Hyderabad Zone

Mr. Rajasekhar K is the Zonal Business Head for the Hyderabad Zone at Shriram Automall India Limited (SAMIL). With over 24 years of association with the Shriram Group, he began his career as a Management Trainee with Shriram Investments Limited in 2001, later working with Shriram Transport Finance Company before joining Shriram Automall in 2011. In his current role, he is responsible for driving sales operations and business development strategies across the Hyderabad Zone, covering Hyderabad, Kurnool, Secunderabad, Vijayawada, Visakhapatnam, and Warangal. Known for his structured approach to sales execution and people leadership, he has consistently contributed to regional growth and operational stability. His commitment and performance have been recognised with the Best Regional Head Awards (2012 and 2013), Employee of the Year (2014), and Innovator of the Year (2020). Passionate about sales excellence and effective team management, he continues to strengthen customer engagement and drive sustainable business outcomes across the zone....Read More

Dipak Saha
Zonal Business Head, Kolkata Zone

Mr. Dipak Saha is the Zonal Business Head for the Kolkata Zone at Shriram Automall India Limited (SAMIL). He brings over 15 years of professional experience, with a diverse background spanning the pharmaceutical industry and NBFCs, including a seven-year association with organisations such as Shriram Finance Limited. In his current role, he leads sales operations and drives business development strategies across the Kolkata Zone, covering Bihar/Jharkhand, Odisha/Chhattisgarh, and West Bengal. He holds a B.Sc. degree along with a Senior Diploma in Music, reflecting a unique blend of analytical thinking and creative perspective. Known for his strong interpersonal skills and people-centric leadership style, he consistently motivates teams and drives performance. With a strong focus on execution excellence, customer engagement, and continuous growth, he continues to contribute to sustained regional performance and operational effectiveness....Read More

ZBH, Mumbai Zone
Sandesh Singh Bhadauria
Zonal Business Head, Lucknow Zone

Mr. Sandesh Singh Bhadauria is the Zonal Business Head for the Lucknow Zone at Shriram Automall India Limited (SAMIL). A postgraduate in Tourism, he brings over 23 years of experience with the Shriram Group, having begun his career with Shriram Transport Finance Company before moving to Shriram Automall as Regional Head. Over the course of his journey, he has managed diverse geographies, including Uttar Pradesh, Uttarakhand, Jammu & Kashmir, Punjab, and Himachal Pradesh, contributing significantly to regional expansion. In his current role, he is responsible for business operations and business development strategies across the Lucknow Zone, covering Bhopal, Indore, and UP/UK. He has played a key role in opening multiple Automalls at strategic locations and in forging partnerships with leading regional banks within the zone. His leadership and innovation have been recognised with the Innovator of the Year Awards (2019 and 2023) and the Employee of the Year Award (2020). Known for building and leading high-performing, multi-dimensional teams, he continues to drive sustained growth and business development across the zone....Read More

Business Head, Banks & NBFC
Rajesh Kumar Jaiswal
Zonal Business Head, Mumbai Zone

Mr. Rajesh Kumar Jaiswal is the Zonal Business Head for the Mumbai Zone at Shriram Automall India Limited (SAMIL). He brings over 27 years of extensive corporate and entrepreneurial experience, having worked with leading organisations including Volkswagen Finance, ICICI Bank, Kotak Mahindra Bank, and Ford Credit. His core areas of expertise span strategy consulting, business planning and growth, operational efficiency, service delivery, and team leadership. In his current role, he is responsible for driving business development strategies across the Mumbai Zone, covering Gujarat, Mumbai, and Nagpur. Previously, as a Business Head, he played a key role in expanding brands and products into new categories, regions, and verticals, while also establishing successful new ventures, channel partnerships, and strategic alliances. Recently, he won the SAMIL Innovator of the Year Award (2024-25). Known for his structured approach and execution focus, he continues to drive sustainable growth through strong unit economics and a sharp emphasis on operational and customer service excellence....Read More

Business Head, Bank & NBFC
Chetan Srivastava
Business Head, Bank & NBFC (Physical operations)

Chetan is an experienced Business Head with a demonstrated history of working in the automotive industry and setting up businesses from scratch. He is skilled in Business Development, Channel Sales, Corporate Sales, Sales Management, and Risk Management. Currently he is leading the business and growth of physical operations of Banks & NBFC department by building and executing strategies. He is a strong business development professional with a full time PGDBM focused in Sales & Marketing. He has over 19 years of work experience working with AMUL (GCMMF), SHARP, ICICI Lombard, AUOonline, CarTrade, Reliance Retail, Copart, TSG and Shriram Automall. He won 'Innovator of the Year Award’ in 2024....Read More

Business Head, Online Demand
Dilip Kote
Business Head, Online Demand (Online Operations)

Dilip Kote is a mechanical engineer by degree and has over 21 years of diverse industry experience in the automobile industry in sales & marketing, banking, and online auctions. He has over 11 years of Group Experience. He has deep understanding of team building and providing services to clients and buyers. He is proficient in using consultative selling strategies to build relationships in target markets. Currently, he is the Business Head of Online Operations. Also, he is managing Insurance Salvage & Buyer Marketing for Banks, NBFCs & Insurance companies along with a team of 100+ members for online auctions. His achievements include - Awarded as Best customer Relationship Manager in Dubai in 2018. He is honoured by 'Innovator of the Year’ award in 2022....Read More

Business Head, Retail
Dinesh Kumar
Business Head, Retail, Delhi, Mumbai, Kolkata and Lucknow Zones

A seasoned professional with MBA in marketing, Dinesh Kumar has over 26 years of diversified experience. He joined Shriram Group in 2001 before continuing his career in Shriram Automall in 2011. At present, he is the Business Head and is responsible for the retail business of Delhi, Mumbai, Kolkata and Lucknow zones. He has been honoured with 'Best Profitable Region’ award in 2014 and 'Most Promising Region’ award in 2017. His areas of Interest are to build good network & healthy relationship with customers while understanding their requirements....Read More

Business Head, Retail
G Sunil Kumar
Business Head, Retail, Chennai, Hyderabad & Bangalore Zones

With over 33 years of group experience, G Sunil Kumar has been associated with Shriram Transport Finance Company & later joined Shriram Automall in 2011. He is responsible for retail business of Chennai, Hyderabad and Bangalore zones. His innovations of strong business acumen & potential brought in business growth in Retail segment. His area of interest is to learn more and more about the new technology in automobile industry. He has been honoured with 'Employee of the Year’ award in 2020 and 'Innovator of the Year’ award in 2023 at SAMIL....Read More

Business Head, Auto
Rahul Bhardwaj
Business Head, Auto

Rahul Bhardwaj is a senior entrepreneurial executive with over 23 years of experience in managing automotive sales, marketing, and network at the district, regional, and corporate level in the automotive industry. He is a postgraduate in Marketing and was associated with leading automobile groups like Ford India, TATA Motors, Hindustan Motors, Sonalika Group before joining Shriram Automall in 2014. He is the recipient of the SAMIL Innovator of the Year Award (2024–25). He is responsible for Channel Sales Management, Direct Sales, Dealer Network Expansion, Rationalization & Consolidation, Customer Satisfaction, Corporate Sales, Fleet Sales, Sales Training, and Dealer Business Management. He takes care of pre- owned vehicle business through Automotive (OEM) dealerships, car rental, leasing companies, and manages relationships with OEMs. He is results-oriented with an excellent track record in identifying opportunities for accelerated growth. He believes in punctuality, integrity, and empathy....Read More

Business Head, OEM
Sanjay Khanna
Business Head, OEM

He has a varied experience of over 31 years in both Asset Financing and CE Auctioning & Valuation businesses. He is veteran in Used Construction Equipment Industry and was instrumental in successfully establishing CE Auction business in Indian market way back in 2005 for his earlier employer and was also responsible for conducting overseas Auctions in SE Asia and Africa. He was also credited for starting the Used Construction Equipment Trading business for the group in Middle East and other markets. To get the understanding and exposure of Used Equipment and Machinery business in International markets he has extensively travelled to various countries like UAE, Singapore, Malaysia, Thailand, Philippines, Vietnam, South Africa, Russia, Sri Lanka etc. Prior to joining with us, his last assignment was with Quippo Valuers & Auctioneer as COO. He won 'Employee of the Year’ award in 2024....Read More

Reema P. Desai
Company Secretary - SAMIL

Ms. Reema P. Desai is the Company Secretary of Shriram Automall India Limited. She holds a bachelor’s degree in commerce from the University of Mumbai and is an associate member of the Institute of Company Secretaries of India. Additionally, she has a bachelor’s degree in law from the University of Mumbai. With an overall experience spanning two decades, Ms. Desai has amassed over 13 years of diversified experience with Shriram Finance Limited (formerly Shriram Transport Finance Company Limited) in the fields of Corporate Secretarial and General and Commercial Laws. Throughout her career, she has adeptly handled Corporate Governance matters, complex Secretarial and Legal Transactions, Mergers and Acquisitions, and advised shareholders with a focus on compliance and integrity. She served as the Company Secretary of Shriram Equipment Finance Company Limited for over four years, before joining Shriram Automall India Limited as the Company Secretary....Read More

Business Head, Legal
Sunil Chopra
Business Head, Legal

Mr. Sunil Chopra is a strategic and proactive professional with abilities in managing legal issues and providing Legal strategy, planning, operations, management, training & development and client servicing with focus on continuity of business and profitability with diverse experience of 21+ years in the Service Sector, Real Estate & Infrastructure, Tax & Accounts Management. Currently working as a Business Head-Legal with Shriram Automall India Limited for the last 11 years, he has vast experience in handling diversified portfolio which includes Contract Management, Litigation, Real Estate, Disputes, Compliance, Merger & Acquisition. He has close relation with legal fraternity across India. He possesses a strong commercial outlook and excellent interpersonal and intercultural skills. He applies a strategic approach to law and like working in a dynamic, fast-paced environment. He has a deep interest in researching and evaluating different risk factors regarding business decisions and operations....Read More

Business Head, Human Resource
Monica Katyal
Business Head, Human Resource

A seasoned people success professional with over 20 years of experience Monica drives her passion by effectively balancing the needs of the employees with the goals of the organisation. A focused professional with logical mind, she is spearheading Human Resource in SAMIL with her problem-solving approach. An architect in building the innovative people practices carries the belief system that the people success can thrive in an environment where trust, culture of learning, collaboration and agility is highly valued....Read More

Nitin Singhal
Business Head, Corporate Finance

Nitin Singhal is a highly qualified professional with a Bachelor's Degree in Commerce from the University of Delhi. Additionally, he is an associate member of the Institute of Chartered Accountants of India and holds an Executive Level certification from the Institute of Company Secretaries of India. With over 11 years of extensive experience spanning various industries, Nitin brings a wealth of expertise to his role. His areas of specialisation include Internal and Regulatory Compliances, Financial Modelling, and Internal Financial Controls. Prior to joining SAMIL, Nitin held key positions at reputable organisations such as Tirupati Medicare Ltd, Akums Drugs and Pharmaceuticals Ltd, and Paras Realtech Limited....Read More

Group companies
CarTradeExchange is India’s Leading And Highly Trusted B2b Online Bidding Platform with 50,000+ registered Dealers or buyers across India.
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Large Buyer Base Pan India
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Transparent & Auditable Bidding Process
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Auctions Formats – Regular, Closed, Open/Negotiated
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KYC Verified Buyers
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Exceptional Features – Auto Bid, Auto Extension
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Digital Solutions – ERP, Instabid, White Labeled Solutions
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Adroit Auto - Adroit Inspection Services Private Limited (Adroit Auto) is India’s most prominent company strategically engaged in automobile inspection, valuation, and claims settlement.
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InstaInspect - Automobile & Equipment Inspection
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ValueXpert - Automobile & Equipment Valuation
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ClaimXpert – Automobile Claims under 50K
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AUGEO ASSET MANAGEMENT PVT. LTD. is a Dedicated Auction Portal for property, commodities, plant & machinery, scrap, salvage & surplus assets.
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Property Disposal
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e-Selling
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e-Listing
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Transaction Advisory
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Custodial Services
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Publications – Print & Digital
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Scan the QR code to download the MySAMIL App and seamlessly take part in live bidding events, watch real-time streams, make RSD and registration payments, appoint proxies, and manage everything from anywhere, anytime.