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SAMIL's phygital bidding seamlessly integrates physical and online auctions, enabling buyers to participate in real-time from Automalls or remotely through digital platforms, ensuring wider reach, higher competition, and transparent price discovery.
6,000+
Bidding events every month
10,000+
Active phygital bidders
Vehicles or equipment are inspected and listed with detailed specifications and images, available both at the yard and on the digital platform.
A live auction is scheduled at a designated location, which is simultaneously hosted online.
Interested buyers can register to bid physically at the venue or digitally via the online portal/app.
Registered bidders participate in real-time, with physical and digital bids competing simultaneously on a unified system.
All participants receive instant bid updates, ensuring transparency and fairness.
The highest bid, whether physical or digital, is confirmed and the winner is notified.
Payment, documentation, and asset delivery are completed through an integrated and streamlined process.
Customers participating in the phygital auctions conducted by Shriram Automall India Limited get a number of benefits such as:
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Take control of your bidding experience with the MySAMIL mobile application, designed to make participation faster, smarter, and more convenient.