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Marks 15 Years with 135+ Simultaneous Auctions with Buyers Across 500+ Indian Cities
New Delhi, February 26, 2026 — Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets, successfully conducted SAMIL Utsav 2026, executing 135+ live auctions simultaneously across the country and generating over ₹195 Crores in gross transaction value in a single day.
The nationwide one-day auction featured over 19,000 pre-owned vehicles and equipment assets, resulting in over 8,500 successful transactions, making it one of the largest synchronized pre-owned automobile auction events ever conducted in India.
Auction Key Highlights
A True “Bharat” Marketplace at Scale
SAMIL Utsav 2026 demonstrated unmatched nationwide execution — connecting buyers and sellers from every corner of India through its robust physical and digital ecosystem.
From metropolitan hubs to emerging districts, the auction created equal opportunity access for entrepreneurs, transporters, fleet owners, contractors, farmers, and small business operators. The company’s phygital model ensured transparent price discovery, real-time bidding, and seamless transaction completion across all locations.
All Preowned Vehicles & Equipment Under a Single Roof
The auction showcased a diverse portfolio including:
Assets were sourced from leading Indian banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators, and dealers — strengthening India’s organized asset remarketing ecosystem.
15 Years of Transforming India’s Asset Remarketing Landscape
Founded in 2011 with its first Automall in Chennai, SAMIL has expanded to over 135+ locations across India. Over the past 15 years, the company has facilitated transactions of more than 25 lakh assets, serving over 27.5 lakh customers nationwide.
SAMIL pioneered India’s professionally managed, transparent auction platform for pre-owned vehicles and equipment — building trust, structure, and scale in a previously unorganized segment.
Leadership Commentary
Commenting on the milestone, Sameer Malhotra, Director & CEO, Shriram Automall India Limited (SAMIL), said:
“SAMIL Utsav 2026 is a defining milestone in our 15-year journey. Conducting 135+ simultaneous auctions across India in a single day reflects the strength of our nationwide network and the deep trust placed in us by our buyers and sellers.
From one Automall in 2011 to over 135+ locations today, our growth has been driven by transparency, technology, and strong partnerships. Our phygital model has transformed India’s organized pre-owned asset marketplace. As we move ahead, our focus remains on expanding access, strengthening digital integration, and creating sustainable value for every stakeholder in the ecosystem.”
Purpose Beyond Business
SAMIL Utsav 2026 also reflected the company’s commitment to community development:
About Shriram Automall India Limited (SAMIL)
Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work® certified company, is India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets. Founded in 2011, SAMIL pioneered India’s first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, two-wheelers, three-wheelers, and more.
Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL operates through a robust pan-India network of over 135 Automalls and a team of 1,500+ professionals. The company conducts thousands of auctions every month through Physical Automalls, Phygital platforms via the MySAMIL App, and digital channels including cartradeexchange.com and bids.samil.in. Through gold.samil.in, SAMIL also facilitates secure and transparent gold auctions for banks and financial institutions.
Beyond auctions, SAMIL offers end-to-end services across the pre-owned asset lifecycle. Adroit Auto delivers inspection, valuation, and claim settlement services; ThePriceX provides data-driven pricing intelligence; and Augeo enables auctions of properties, plant & machinery, commodities, scrap, salvage, and surplus assets.
To date, SAMIL has served over 27,50,000 customers and a wide spectrum of sellers, including Banks, NBFCs, Insurance Companies, OEMs, Dealers, Leasing and Rental Companies, Aggregators, Brokers, Transporters, Contractors, and End Users.
For more information, visit www.samil.in.
For more information, please contact:
SAMIL Marketing Team,
Shriram Automall India Limited (SAMIL), Delhi | India
7th Floor, Best Business Park, Netaji Subhash Place, Pitampura, Delhi – 110034
Tel: +91.11.41414444,
E-Mail: connect@samil.in
Website: www.samil.in
