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SAMIL Diwali Auction 2025: ₹100+ Crore Milestone. 135+ Locations. One Unmatched Celebration
India’s Largest Phygital Marketplace Achieves Record-Breaking Single-Day Transaction Value, Proving Technology and Trust Drive the Nation’s Festive Economy
KEY HIGHLIGHTS:
- ₹100+ Crore Transactions sealed nationwide in a single day
- 135+ live auctions conducted simultaneously across India
- Over 11,000 pre-owned vehicles and equipment showcased
- Phygital auctions allowed seamless bidding via Automalls & MySAMIL App
- Over 13,000 customers turnout and record-breaking response
Lighting Up India’s Roads, One Bid at a Time: SAMIL Diwali Auction 2025 Hits Massive ₹100+ Crore Mark
New Delhi, October 16, 2025: In a grand spectacle of India’s entrepreneurial and festive spirit, Shriram Automall India Limited (SAMIL)—India’s Largest Phygital Marketplace for pre-owned assets—unveiled its most dazzling event yet: the SAMIL Diwali Auction 2025. Conducted on October 16th across 135+ Automalls nationwide, the result was phenomenal.
The day saw over ₹100 Crores in transactions light up the system, with India’s buyers driving away with not just vehicles, but renewed hope and economic empowerment. This wasn’t merely an auction; it was a nationwide celebration—truly a day of “Wheels of Light, Deals so Bright”—where the excitement of bidding met the joy of the festival. From metros to small towns, SAMIL’s platform gave participants the freedom to bid confidently and celebrate Diwali in a uniquely spectacular way.
More Than Just Assets, A Festival of Mobility
Every Automall turned into a live arena of choice. From sleek two-wheelers and family cars to robust tractors, trucks, and construction machinery, buyers across the country—including farmers in Punjab, fleet owners in Maharashtra, and entrepreneurs in Tamil Nadu—found the perfect asset to power their growth engines.
Thousands of pre-owned vehicles and equipment from top-tier NBFCs, Banks, OEMs, Insurance Firms, Aggregators, and Dealers were successfully transacted, showcasing the depth and strength of the Indian pre-owned asset market.
The Phygital Pulse: Tradition Meets Technology
At SAMIL, technology is the engine driving every successful auction. The Diwali Auction 2025 was powered by SAMIL’s revolutionary Phygital model, seamlessly integrating live, on-ground Automall auctions with real-time digital bidding via the MySAMIL App and Live Bidding on bids.samil.in.
Whether on the auction floor or from the comfort of home, every bidder experienced the same thrill of competition and celebration. The MySAMIL App streamed the auctions live, ensuring participants could bid and win with transparency and convenience.
Driving Change Beyond Auctions: CSR Initiatives
The SAMIL Diwali Auction 2025 went beyond business by making a meaningful impact on society. The company awarded numerous Junior Einstein Scholarships to children of deserving individuals from the automotive industry, supporting their education and future aspirations. Additionally, tree plantation drives were conducted across every auction location, reflecting SAMIL’s commitment to environmental sustainability and a greener India.
A Landmark Day, a National Emotion
Speaking on this record-setting event, Mr. Sameer Malhotra, Director & CEO – SAMIL, said: "The SAMIL Diwali Auction 2025 is a celebration of India’s entrepreneurial spirit and the power of its festive joy. Hosting 135+ auctions simultaneously and achieving over ₹100 Crores in transactions in a single day is not just a milestone; it’s a testament to trust, technology, and teamwork."
"Our Phygital model, AI-powered bidding, and real-time dashboards have redefined how Indians buy and sell pre-owned assets. This auction was about lighting the way for progress, innovation, and empowerment. Truly, it was a day of ‘Wheels of Light, Deals so Bright.’ We thank every buyer, seller, partner, and Samilian who contributed to making this Diwali unforgettable. Every bid is not just a transaction; it’s a step toward a brighter, more connected India."
From North to South, East to West, the SAMIL Diwali Auction 2025 became a unifying pulse of festive economic activity. As Diwali lights illuminated homes, thousands of participants drove away with opportunity, progress, and the promise of a brighter future.
ABOUT SHRIRAM AUTOMALL INDIA LIMITED (SAMIL)
Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work certified company, is India’s Largest Phygital Marketplace for Pre-owned Vehicles, Equipment, and other assets. Founded in 2011, SAMIL offers value-added services and transaction solutions through physical and digital platforms.
Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL operates across India with over 1,400 employees and more than 135 strategically located Automalls. We conduct thousands of auction events every month via Physical (Automalls), Phygital (MySAMIL App), and digital (cartradeexchange.com & bids.samil.in) platforms.
Beyond auctions, SAMIL provides a comprehensive suite of services:
- Adroit Auto: Inspection, valuation, & claim services for pre-owned vehicles and equipment
- ThePriceX: Data-driven pricing solutions
- 123done.in: Auction of properties, plant & machinery, commodities, scrap, salvage, and surplus assets
Over the years, SAMIL has facilitated more than 26,50,000 customers and a full spectrum of sellers across Banks, NBFCs, Insurance Companies, OEMs & Dealers, Leasing, Rental & Aggregator Companies, Brokers, Transporters, Contractors, and End Users.
For more information about Shriram Automall, its group companies, and services, visit samil.in.
For more information, please contact:
Vibha Sarin Prabhakar
Chief Experience Officer
Shriram Automall India Limited (SAMIL), Delhi | India
7th Floor, Best Business Park, Netaji Subhash Place, Pitampura, Delhi - 110034 Tel: +91.11.41414444,
E-Mail: contact@samil.in Website: www.samil.in