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SAMIL Utsav was celebrated in a grand manner on Shriram Automall’s 11th Business Anniversary on February 26, 2022 by conducting 100+ Auctions in 100 cities across India

Topics: NBFCs | vehicles | auction
March 01, 2022
Press Release

Biggest Auction of the Year in pre-owned Automobile industry conducted 118 Auctions in 118 Locations in a single day

  • Phygital (Physical plus Digital) Auctions facility empowered both buyers and sellers
  • All types of vehicles and equipment under one roof for buying and selling
  • Over 14,500 vehicles and equipment auctioned
  • Over 30,000 customer footfalls registered from 500 cities
  • Over Rs. 215 Cr. worth of transaction recorded
  • Grand inauguration of new Automall at Noida, New Delhi area
  • Launch of state-of-the-art Live Streaming feature for online bidding

New Delhi/Chennai/, 1st March 2022: Being India’s Leading Marketplace for Pre-owned Vehicles and Equipment, Shriram Automall India Limited (SAMIL) always creates a benchmark in the Pre-owned Automobile Industry. The company celebrated SAMIL Utsav in a grand manner on its 11th Business Anniversary on February 26, 2022 by conducting 100+ Auctions in over 100 cities across India.

The Shriram Automall Group consists of SAMIL as the leading physical auction platform, CarTradeExchange as the leading online auction platform and Adroit Auto as a service provider for inspection and valuation.

The SAMIL Utsav was the Biggest Auction of the Year of its kind, the company provided once in a life-time experience to both buyers and sellers where it recorded footfalls of over 30,000 customers in over 100 Automalls from tier I, II and III cities across India in a single day.

Over 14,500 pre-owned vehicles and equipment across segments like cars, trucks, construction equipment, farm equipment, two-wheeler and three wheeler from a full spectrum of sellers across consumers, Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, Contractors, were displayed and ramped. Thus, the company provided Power of Choice to its customers to buy their preferred vehicles and equipment from huge range of inventories.

Also on the occasion of 11th SAMIL Utsav, Shriram Automall India Limited (SAMIL), launched one-of-its-kind, Live Streaming feature on MySAMIL App through which registered customers can watch the vehicles of their choice in real-time at any on-going auction across 100+ Automalls in India. Live streaming of auctions aid potential buyers to watch the vehicles running and get an immersive experience of auction proceedings without any lag whatsoever. This new Phygital auction platform is underlined by stateof-the-art infrastructure bringing real-time physical auction experience to mobile device from anywhere in India. The live streaming of auctions will change the way people are bidding for pre-owned vehicles in India and is truly innovative in the industry.

At the same time, the company provided Phygital Solutions (Physical plus Digital) integrating with new edge technologies like Desktop Live Bidding and MySamil App with an aim to create all-inclusive mobility solutions for buyers and sellers. The company also conducted over 100 online auctions through state-of-the-art auction portals like and to empower customers to bid on their preferred vehicles from anywhere in India.

Overall, SAMIL Utsav transacted worth of Rs. 215+ Cr of assets in a single day.

Sameer Malhotra, Director and CEO, SAMIL said “We are extremely happy to create a new benchmark in the Pre-owned Automobile Industry by conducting over 100 Auctions to dispose over 7,900 inventories worth of 215+ Cr in single day where over 30,000 customersfrom 500 cities came to participate in SAMIL Utsav. We would like to convey our heartfelt gratitude to our guests, buyers, sellers and Samilians for making SAMIL Utsav synonymous as the Biggest Auction of the Year.”

Sameer Malhotra further said “We are glad to inaugurate Shriram Automall Noida in Uttar Pradesh today as part of our strategic expansion plan. Being a frontrunner in this technology-driven era, we launched the live streaming of auctions on MySAMIL App setting a new benchmark of our technological and innovation prowess. This new Phygital aspect of auction will give potential buyers full insight on the vehicles before bidding.”


Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified company, is India’s leading Marketplace connecting pre-owned vehicles and equipment buyers and sellers. SAMIL began its journey in 2011 by setting up India's first professionally managed and organized Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, etc.

Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL has over 1,700 employees and more than 120 Automalls across India. SAMIL conducts thousands of auction events every month through its Phygital platforms (Automalls) and online platforms & SAMIL also provides vehicle inspection and valuation services through Adroit Auto, innovative car buying and selling experience through BlueJack, precise used vehicles & equipment pricing through ThePriceX and industrial auction of properties, plant and machinery, commodities, and scrap, salvage and surplus assets through

For more information about Shriram Automall, its group companies and services, visit

For more information, please contact:

Mr Rajesh Kumar Jaiswal
Business Head – Marketing and Customer Experience

Shriram Automall India Limited (SAMIL), Delhi | India
7th Floor, Best Business Park, Netaji Subhash Place,
Pitampura, Delhi – 110034
Tel: +91.11.42414422,
Mob: +91.9167831030,
Fax: +91.11.42414444