callToll Free 18001024141


Topics: NBFCs | vehicles | auction
February 28, 2024
Press Release

New Delhi/Chennai, 28th February 2024: Shriram Automall India Limited (SAMIL), India’s Largest Phygital Pre-owned Marketplace for vehicles and equipment, has once again set a new standard in the used automobile industry with the remarkable success of SAMIL Utsav on its 13th Business Anniversary. This prestigious event, held on 26th February 2024, witnessed an unparalleled display of excellence with over 120 auctions conducted in 120 cities across India.

SAMIL Utsav has a rich legacy of pioneering achievements, consistently delivering exceptional customer satisfaction nationwide. The 13th edition of this grand event proved to be the pinnacle of success as SAMIL orchestrated the Biggest Phygital Auction of the Year, attracting a staggering footfall of around 24,000 customers to its 120+ Automalls across tier I, II, and III cities in a single day. The event generated transactions worth an impressive INR 150+ Cr, by disposing over 7,900 vehicles & equipment and other assets in a single day.

Over 18,500 pre-owned vehicles & equipment and other assets spanning various segments including cars, trucks, construction equipment, farm equipment, two-wheelers and three-wheelersfrom 3,500+ sellers across Banks, NBFCs, Insurance Companies, OEMs and Dealers, Leasing, Rental and Aggregator Companies, Brokers, Transporters, Contractors and Individuals were displayed and ramped.

Hence, SAMIL Utsav offered customers the 'Power of Choice' to select their preferred pre-owned vehicles & equipment with a wide range of inventories. The event also featured an array of allied services aimed at ensuring a seamless purchasing experience for customers, while loyal patrons with a history of transactions were recognized and rewarded with special gifts and tokens of appreciation.

The success of the 13th SAMIL Utsav was further accentuated by the innovative integration of the BidLive platform on the MySAMIL App, allowing thousands of registered customers to participate in auctions remotely and bid in real-time from the comfort of their homes. This Phygital mode of participation revolutionized the auction experience, offering unprecedented convenience and accessibility to customers nationwide. Additionally, SAMIL facilitated online auctions through its advanced auction portals, and, providing comprehensive mobility solutions for all our customers.

Speaking on the occasion, Sameer Malhotra, Director & CEO of SAMIL, expressed his delight at achieving yet another milestone in the used automobile industry. He attributed the success of the event to SAMIL's commitment to transparency, state-of-the-art facilities, and customer-centric services, coupled with the innovative Phygital and Online Auction Platforms. Malhotra extended his heartfelt gratitude to all stakeholders, guests, buyers, sellers, vendors, and Samilians for their invaluable contributions in making the 13th Business Anniversary a resounding success and the Biggest Auction of the Year 2024.


Shriram Automall India Limited (SAMIL), an ISO 9001:2015 certified company, is India's Largest Phygital Marketplace connecting pre-owned Vehicles & Equipment buyers and sellers. SAMIL began its journey in 2011 by setting up India's first professionally managed and organised Auction Platform for buying and selling pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, etc.

Backed by CarTrade Tech Limited and Shriram Finance Limited, SAMIL has over 1,600 employees and more than 120 Automalls across India. SAMIL conducts thousands of auction events every month through its Phygital platforms (Automalls) and online platforms & SAMIL also provides vehicle inspection and valuation services through Adroit Auto, innovative car buying and selling experience through BlueJack, precise used vehicles & equipment pricing through ThePriceX and industrial auction of properties, plant and machinery, commodities, and scrap, salvage and surplus assets through

For more information about Shriram Automall, its group companies and services, visit

For more information, please contact:

Vibha Sarin Prabhakar
Chief Experience Officer
Shriram Automall India Limited (SAMIL), Delhi | India
7th Floor, Best Business Park, Netaji Subhash Place, Pitampura, Delhi – 110034
Tel: +91.11.42414422, Fax: +91.11.42414444